Counting Footsteps with Yesterday's Rulers: The Retail Location Intelligence Crisis in Britain's Town Centres
Britain's high streets are changing faster than the data used to plan them. Regeneration agencies and local councils continue to base critical investment decisions on footfall metrics that are months or years out of date, while mobile location analytics and pedestrian sensing technology reveal a starkly different picture of how shoppers actually move. CodexGeo investigates why the geography of retail planning has fallen so far behind the geography of retail reality.